Kanye West, the rapper whose “Yeezus” sold a record-breaking 7.4 million copies worldwide, has finally signed a deal to join forces with one of the most powerful corporations in the US.
The music mogul, who also is the founder of Yeezy sneakers brand Yeezus, and the sports apparel company, Under Armour, announced Thursday that they have signed a multiyear deal that includes a portion of royalties from the record-selling Yeezus.
Yeezy said in a statement that it will “continue to support Kanye’s passion for making music and the culture that he so proudly embodies.”
In a statement, the two companies said they are “excited about the possibilities” that will be opened up by their collaboration.
Yeezys chief creative officer, Andrew W. Kirell, said the agreement is a great start to his career as a rapper.
He said in the statement, “We are honored to be working with the talented and talented artists we all respect, including some of our biggest fans, Kanye West.
We’re excited to work with them to create a new generation of world-class athletes and entertainers.”
Yeezys deal includes a 40 percent royalty from each of the album’s singles, a 10 percent royalty on the album and a 20 percent royalty for merchandise.
It also includes a 15 percent royalty per song.